Posted on July 16 2018
Making decisions; How do you make your decisions? Are you spontaneous in your decision making? Or do you have to think about things for a while before you make up your mind? Nowadays, consumers don’t have time to waste, spending unnecessary time on unnecessary things. For example, the grocery store- Get in, Get out. You have better things to do. You hustle through each isle- Don’t make eye contact with anyone- collect what you need, and usually don’t stop to look at any product outside of your predetermined grocery list. Now, in an environment like this- a grocery store- how do you grab a shoppers attention? How do you make this experience easier for the consumer? How do you make buying YOUR product the OBVIOUS choice, because as we discussed before, we don’t have time to waste. The answer is: NO B.S.
From ONE glance, they are TELLING you, straight up, what you are getting yourself into.
The RXBAR has become one of the leading protein bars in the industry- very quickly. They have capitalized on this NO B.S. slogan, not only when it comes to the ingredients in their healthy bars, but also when it comes to their packaging DESIGN. The RXBAR is very simple- as a designer, I would even call it basic, but it’s EFFECTIVENESS is exponential. See, as we talked about before, consumers don’t have time to spend reading through the tiny ingredient panels on the back of food in the grocery store- We want a shortcut. And RXBAR has given us the “cheat sheet”. On the front of their packaging, they have all of the ingredients listed in big BOLD lettering- clear as day to read. (I could even read it to you from across a few isles). 3 EGG WHITES, 6 ALMONDS, 4 CASHEWS, 2 DATES, NO B.S. From ONE glance, they are TELLING you, straight up, what you are getting yourself into. You don’t have to research it, you don’t have to spend time making the decision, you look and know in a matter of .25 seconds. GENIUS. (If only everything was this easy).
Why is this design strategy so revolutionary for this market and your market as well?
Why is this design strategy so revolutionary for this market and your market as well? With the growing popularity of health, fitness and all the workout routines and diet plans that come with the industry, there has also been a growth when it comes to protein bars. So much growth that the market for them is already saturated. So, STANDING OUT is hard. However, The RXBAR has successfully designed themselves to conquer this saturated market. For example, let’s compare the RXBAR to its competitor the Larabar. The Larabar is known for having the same simple type of ingredient list: Dates, nuts, and a few other wholesome ingredients. They have a very good reputation of being a healthy choice. BUT, how do we know that? Personally, I only know from word of mouth- I don’t waste time looking at ingredients. With that in-mind, put a RXBAR and a Larabar in front of me, which one would I chose in a matter of seconds? The OBVIOUS choice. The one SCREAMING at me; 3 EGG WHITES, 6 ALMONDS, 4 CASHEWS, 2 DATES, NO B.S.
Decide what makes you the OBVIOUS choice for consumers and TELL them.
The truth is: People want to be TOLD what to do. We don’t want to search and search and search for what we are looking for- We want it to be OBVIOUS, EASY. What is your bottom- line? How can you more directly convey that to your consumers? How can you use that to your advantage in a saturated market? Decide what makes you the OBVIOUS choice for consumers and TELL them.
*PS. I am not endorsing this product nor am I sponsored by RXBARS. I do, however, think their design is brilliant.*